art x ad
The difference between art & ad is just ...
Ads drives sales, art delivers change.
Created to challenge brands and creatives to spread gamechanging visuals rather than promoting ones.
To challenge current style of ads without any creativity in copy nor visual.
Ads are mastered for delivering the key messagge.
Art is showing different perspectives or new inputs.
Ads are well paid.
Art is conditional to fame and desire or worshiping.
Ads are for brands communication.
Art is for peoples' expression and comprehence.
Everytime it is just a small difference.
Yet it is not.
Advertisement is a creative industry which have money to invest in various channels, art is an industry of investment - followed by expectation. It is not no longer about craft or execution, it is about fame.